Behavioural
Weight what people do, not just who they are.
Reply latency, message length, sentiment, channel preference β every signal feeds the score, all auditable.
Firmographic
Industry, headcount, region, tech stack β pulled from your CRM enrichment.
Audit trail
Click any score to see exactly which signals contributed and by how much.
Routing
Send the hottest leads to the right rep.
Score thresholds trigger round-robin or skill-based routing β and reps see the score on their first reply.