LEAD SCORING

Score every lead the moment they arrive.

Form fills, page visits, and message activity fold into one score — on every plan, with no ML PhD required.

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From signal to the right rep in under a minute.

Visual model builder

Drag-and-drop scoring rules with live preview against your existing leads. No formulas, no training set.

  • Weighted rules with live preview

  • Firmographic plus behavioral signals

  • Score decay for aging leads

Visual model builder

Smart assignment

Route leads by score, territory, rep capacity, and language — in a matrix any sales manager can reason about.

  • Matrix-based routing rules

  • Capacity-aware so nobody drowns

  • Escalate on first-reply timeout

Smart assignment

Hot-lead alerts

When a lead crosses your hot threshold, the right rep gets a message — in the channel they actually read.

  • WhatsApp, email, or Slack notification

  • Stage-entry rules on the deal

  • Acknowledge-to-claim prevents lead collisions

Hot-lead alerts

Signals we score, out of the box.

Firmographic

  • Company size band

  • Industry or vertical

  • Geography or region

  • Revenue band

Behavioral

  • Pricing page visit

  • Demo request

  • Email click

  • Video watch depth

Conversation signal

  • Reply within 5 minutes

  • Specific intent detected

  • Decision-maker identified

  • Objection raised and addressed

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