Channels Overview
Brevux supports 9+ messaging channels, all unified into a single inbox. This overview explains each channel's capabilities, requirements, and how they work together in your omnichannel strategy.
Supported Channels
Brevux currently supports the following channels: WhatsApp Business API, Email (SMTP, SendGrid, SES, Aliyun DM), Instagram Direct Messages, Telegram Bot, SMS (via Twilio), Web Chat Widget, Facebook Messenger, Google Business Messages, and Voice Calls.
Each channel can be connected from Settings > Channels. You can run multiple channels simultaneously, and all conversations appear in your unified inbox.
Channel Comparison
WhatsApp is ideal for proactive outreach with template messages and supports rich media (images, documents, location). Email works best for transactional notifications and detailed communications. Instagram is great for responding to story mentions and DMs from social campaigns.
Telegram supports bot-based automation with inline keyboards. SMS has the highest open rate and is perfect for time-sensitive alerts. Web chat provides instant support directly on your website.
Unified Inbox
Regardless of which channel a customer uses, all messages arrive in your unified inbox. Each conversation shows the channel icon so agents know the source. You can reply directly from the inbox — the response is automatically sent back through the same channel the customer used.
Conversations from the same contact across different channels can be merged into a single contact profile, giving you a complete view of customer interactions.
Channel Routing
Use automation rules to route conversations based on channel, language, topic, or customer attributes. For example, you can route all WhatsApp conversations to your sales team and all email conversations to support.
AI-powered intent detection can automatically categorize incoming messages and route them to the right team or AI agent without manual intervention.
Best Practices
Start with 1-2 channels and expand as your team gets comfortable. Use consistent branding across all channels. Set up auto-replies for off-hours on each channel. Monitor channel-specific analytics to understand where your customers prefer to communicate.
Enable AI agents on high-volume channels to handle repetitive queries automatically while your team focuses on complex conversations.
On this page
Need Help?
Ask our AI assistant anything about Brevux.
Helpful?